HOLLYWOOD VIDEO COMPANY REBRAND
Hollywood Video was an Oregon-based movie and video game rental chain. They rented and sold movies and video games. They were looking to condense their operations into a movie and video game rental kiosk system to compete with companies like Netflix.
The primary objectives for this was to create a fresh new look for Hollywood Video -- a company rebrand with a new brand system. The rebrand could not deviate from their original brand statement and had to match their personality and visual tone. Hollywood Video received a new logo, a stationery system, .PSD mock-ups, a stylescape, a style guide, and a process book.