HOLLYWOOD VIDEO COMPANY REBRAND

FALL 2019

Hollywood Video was an Oregon-based movie and video game rental chain. They rented and sold movies and video games. They were looking to condense their operations into a movie and video game rental kiosk system to compete with companies like Netflix.

The primary objectives for this was to create a fresh new look for Hollywood Video -- a company rebrand with a new brand system. The rebrand could not deviate from their original brand statement and had to match their personality and visual tone. Hollywood Video received a new logo, a stationery system, .PSD mock-ups, a stylescape, a style guide, and a process book.

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